Being able to work on iPad-specific features can sometimes be difficult, and I know that some teams find it hard to prioritize work like that. However, adding support for some of the iPad’s more powerful features doesn’t always have to be a huge amount of work, and can sometimes be a great way to delight users
It might not always seem like a good investment but I’m confident that a good iPad version will make the difference between success and failure for a lot of apps in the future.