This might just be another brain fart and/or a moment of madness (maybe even sadness?), but considering what’s going on in this world, the products Apple builds and the audience they are built for… I think I’m backing out of this business. When I look around me, when I read the news or watch reports on TV, I see a degressive world in pain with problems getting worse each day. I just can’t reconcile all of this with my conscience. Sitting here, building meaningless stuff without the purpose to at least try to improve even small things in this world. I’m not the one saving the world, but I can maybe help a little. Everyone can construct a meaning in what they do. But I don’t want to construct it, I want to actually do something more meaningful.
Apple has all the money in the world, and I acknowledge that they might be one of the few companies that at least try to do things more conscious and sustainable. But that’s not enough. The actions they take don’t help the world as a whole. Yes, they build a watch that seems to save lives and makes people live healthier. And I’d argue that this is the most important product they offer at the moment. All their products are great in some way, and I still think they’re the best in what they do. I don’t condemn them for their work. But the way their products are marketed and to whom… there are so many features I don’t think anyone really needs. Those resources (time, money, effort, ideas…) could be spent to make the world a better place to live for our children. Are lots of cameras on the back of a telephone saving our climate? Probably not. Are workers in Asia suffering because some rich kid of Instagram makes money by taking stupid selfies with an insanely expensive electronic device? Probably yes. Do I want to build productivity apps for rich people to squeeze another minute a day out of their precious time they need to optimize themselves, or do I try to create something that actually helps for real?
Times are changing, the world is changing, I am changing. And I need to put my energy in something more worthwhile. Whatever that may be. At least at this moment I don’t see myself in this ecosystem anymore.