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This sums up my feelings about why people these days seem to not care about their privacy and data.

Consider that the internet has become essential for social participation, that the internet is now saturated with commerce, and that commerce is now subordinated to surveillance capitalism.

This conflict produces a psychic numbing that inures us to the realities of being tracked, parsed, mined, and modified. It disposes us to rationalize the situation in resigned cynicism, create excuses that operate like defense mechanisms („I have nothing to hide“), or find other ways to stick our heads in the sand, choosing ignorance out of frustration and helplessness. In this way, surveillance capitalism imposes a fundamentally illegitimate choice that twenty-first-century individuals should not have to make, and its normalization leaves us singing in our chains.

– Shoshana Zuboff, The Age of Surveillance Capitalism

(I’m just starting this book, and I think it will be really good and informative, but again the German translation seems to be ridiculously complex. The english snippets I found were much more comprehensive than the translation.)